I want to share a story with you that I think would be beneficial to you and your success with Melaleuca.

This past summer, an acquaintance of mine from Taiwan was starting his first online business venture. He hired a copywriter to create a new e-book for him. He also built a website and started paying for Google AdWords in hopes of selling his book.

But, it didn’t work out how he wanted. I read the e-book and knew that it was well written. I looked at his ads and the keywords were solid.

He was getting high click through rates in the right areas each day, and yet his conversions were woefully low. In the first 60 days, he spent more than $5,000 on advertising for a gross income of only $2,800, well below the breakeven point.

But, then I noticed something. His sales letter was short and all hype. It did not address the needs of his customers, nor did it do a very good job of describing the product. It was a great product, but the description was so poor that no one knew that.

I introduced him to a friend that would overhaul the sales letter for him and spice up his sales pitch. I gave him a few pointers to doing the same in his emails and within a few weeks, he was in the black.

Last month, with the same book, same ads, and new sales letter, he made something like $6,000 in sales – not to mention all of the distributors he generated.

Information distribution might be a little different from what you are doing, but the ideas are all the same.

Your Melaleuca website is meaningless if it doesn’t address the three most important things every visitor looks for – what’s in it for them, what they get, and why it is a good buy. Salesmanship in written form may seem easier, but if you do it wrong, it can be disastrous.

To discover more professional and proven marketing tips for your Melaleuca business please check out Ann Sieg’s free report, “The 7 Great Lies of Network Marketing” at the top of my blog.

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