Everyone has fun attaching version numbers to the technology and communication methods we use on a regular basis. The internet made the jump to Web 2.0 a few years back and is in the process of the next leap to 3.0 as we speak. Advertising is well into its fourth iteration and the same can be said for network marketing.

For those who sell Melaleuca products regularly, it might seem scary when people talk about a new generation of network marketing, but you should be excited because it’s Melaleuca truth!

The internet redefines how a network marketing business is built.

Network marketing 2.0 is more than a means by which you talk about your business. I’m sure we’re all tired of simply changing the way we “talk” about things. Instead it’s an actual shift in everything we do.

Telephones, fax machines, and magazine ads are fading away in favor of Skype, AdWords, SiteBuildIt, and YouTube.

It takes more time to learn the ropes necessary to build a successful Melaleuca business, in fact there are dozens of tools that a Melaleuca network marketer should have in their toolbox.

So, why bother making the leap?

Basically, you have to.

Billions of dollars are passed back and forth in ad spend on the internet.

More than 84% of adults use the internet for more than work each week and more than 46% have made more than one purchase online in the last year.

Those same numbers were 44% and 21% only 4 years ago.

You have to use the tools you are provided, and the numbers don’t lie. The internet is one of the most important tools you can have in your marketing arsenal.

Discover the ineffective marketing tactics that are slowing your progress in Melaleuca by downloading and reading “The 7 Great Lies of Network Marketing,” at the top of my blog.

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