As you probably already know, I’m a huge fan of viral marketing! (even though the phrase sounds like some type of strange illness) This marketing technique is something I think the corporate “brass” needs to integrate with their current Melaleuca training!

The idea that you can create a Melaleuca product marketing campaign or concept that spreads on its own free will through the rapidly growing avenues of the internet is perfectly ideal!

What more could a Melaleuca representative ask for?

It’s a shame more people don’t attempt to take advantage of viral marketing tactics these days. After all, I think it’s essentially the most powerful marketing method.

Many distributors will undoubtedly try to convince themselves that their Melaleuca business will become successful because network marketing is “word of mouth.” (which it’s not)

Viral marketing, as a part of the new breed of internet marketing, actually does use “word of mouth.” Here are just a few quick methods I’ve seen used in various types of viral marketing campaigns:

• You Tube Webisode Series
• Topical Blogging
• Free Information eBooks or Email Series
• Free Software Downloads
• Interlinking Websites with Stories, Games, and Interactive Elements
• Teaser Pages With Valuable Content for Free (only mentioning a future product release)

Basically what you’re doing is giving people a reason to go tell their friends about what they have come across.

A YouTube video with a skateboarding dog will be emailed across the internet rapidly until a few million people have seen it.

A movie trailer with no name and release date, will cause people to ask each other about it and pay attention to future updates.

Do you see what I’m getting at here?

Another great way to get people to share information with their friends is to simply offer free products or information in exchange for their email addresses. They tell their friends how easy it is to get your free products/information and you receive free word of mouth advertising and a slew of new Melaleuca leads!

Word of mouth causes Melaleuca products to become better known because it raises awareness. Even if you don’t have a product or business to sell yet, getting people to talk about something is as good as making a sale in many cases.

To find out about a few more very effective, real world marketing techniques that work, check out Ann Sieg’s free report, “The 7 Great Lies of Network Marketing,” available for download at the top of my blog. It will re-arrange your current marketing approach with your Melaleuca business for the better!

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