Have you ever heard the term “business casual?” Normally, I’d use this to refer to a relaxed, yet professional form of dress in a business atmosphere.

But wait a minute… how can somebody be both relaxed and professional?

Well, there are compromises to everything.

In this case, we are compromising between comfort and professionalism. You’ve got to maintain a clean, polished look, but you can still be able to sit back and drink a Diet Coke at break time without feeling awkward. That’s one secret to success with the Wellness Company: be able to feel like a human being, but still respect the work place.

What does all this have to do with “professional friendly?”

Network marketing is all about people, but it’s still a business. One of the most difficult and most valuable skills to obtain in this industry is how to communicate with customers and prospects on a professional level and relate to them on a human level.

Despite the seemingly impersonal front of the internet, you can effectively use internet marketing to reach people in the proper, professional, friendly way, which essentially will insure your Melaleuca success!

Try personally writing or supervising the development of an autoresponder email sequence that gives the perception of personalized attention, and provides an easy way to contact you.

By doing this, you can literally reach thousands of prospects, and you don’t have to worry about forgetting an important point in the heat of conversation. Then they can come to you, and you’ll now only be more aware of the most interested prospects, but you’ll also be aware of how familiar they already are with your organization.

It’s essential to get to know people on a personal level, because otherwise they will feel unimportant and alienated. There is nothing more effective then appropriate personalized communication between a recruiter and a prospect.

However, a word of caution, if you are too familiar, this will signify to the prospect that you’re overeager, inexperienced, lacking professionalism, or just plain a nuisance.

A Melaleuca marketing executive has to be aware of the fine line between professional friendly and over-friendly. Beware this trap, because there is a fine line between “professional friendly” and “annoying businessperson.”

“The 7 Great Lies of Network Marketing” will provide you with more information about effective network marketing techniques, and how you can improve relations with your prospects.

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