We live in a digital, global world, and it’s no longer necessary to leaf through the phone book and cold-call strangers, or harass friends into becoming a fellow distributor of quality Melaleuca products. You can become a modern, successful network marketer by avoiding the “old school,” tactics that never really worked in the first place.

The internet has expanded the horizons of network marketing to a level the old Amway never dreamed of.

One of the most powerful tools of the internet is the ability to track people, and actually find the people who have already shown an interest in your product. In other words, rather than approaching strangers who probably have a 90% or more chance of NOT being interested in your Melaleuca cleaning products or becoming a Melaleuca distributor in your organization, you are approaching people who have already shown some interest in one of the other.

How does this work?

It’s easier than it sounds.

One of the most popular ways is through Pay Per Click (PCC) Advertising. This type of internet marketing is used by sponsored links, which could be on web pages or search engines.

Advertisers pay anywhere from $0.01 - $2 for every time a potential client clicks on their ad. This increases the number of interest parties who actually see the site per dollar spent (ad productivity). It’s very successful in reducing advertisements which may be perceived as annoying by customers, so they are only seen by interested parties, because the ads are presented to viewers based on the content of the website or the keyword search they have already chosen to look at.

Take advantage of these tactics. It’s a heck of a lot more enjoyable and efficient to contact people who are already seeking information about Melaleuca oil or the Wellness Company, rather than purchasing massive mailing lists that could be anybody (worse than cold-calling, if you ask me).

“The 7 Great Lies of Network Marketing,” is a free e-book available for your reading enjoyment at the top of my blog, and will provide you with more useful information about successful network marketing.

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