Avon is a company that epitomizes what network marketing could be on a large scale. With more than 5.3 million representatives around the country and products that sell, it knows how to “move” products. But even a company with more than 120 years of history and an established, successful business model is testing the waters with internet marketing tools.

But what does any of this have to do with Melaleuca network marketers and their businesses?

It means that if internet marketing can work for a company that has been entrenched in its “old marketing ways” for more than a century, it can surely work for you and your wellness business!

A quick visit online will show you that Avon has not only started using more direct response marketing methods, but they are using these methods to stretch their global presence to find an even broader market in which to sell cosmetics. They are also starting to increase their product line to match the “younger audience” that primarily inhabits the internet.

Basically what Avon and it’s distributors have done, and what any Melaleuca representative should do, is to stop and evaluate the current trends of network marketing and reposition themselves into the right field.

A website, online catalogs, use of ppc advertising, and online representative tools all make it that much easier for people selling Avon products to get them to their customers without using the tired old formula of door to door sales and cold calling.

It’s no wonder Avon reps have started to move away from door-to-door sales, names lists, and cold calling to grow their businesses. As you will find in “The 7 Great Lies of Network Marketing,” the marketing methods most network marketing companies try to teach you don’t work that well.

I’ve seen dozens of companies infinitely smaller than Avon take to the internet and make these methods work. It’s just the way things are progressing and it’s a trend you ought to be a part of.

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