The days of cold calling strangers from long lists of “leads” are over. Thanks to advanced advertisement techniques via the internet, television, and radio, you can now develop real Melaleuca leads with true interest in your product.

It’s called direct response marketing; the idea is very simple, and consists of four main elements:

1) The Offer: This is where you present a basic solution to your customer. What can you offer them that will help them improve their life? Is it a more effective Melaleuca cleaning product that reduces their scrubbing time at the tub? A more natural shampoo that fits into their lifestyle? Or maybe you are offering the Melaleuca business opportunity to make more money at home then as an employee?

2) The Knowledge: Here’s where you give your customer or prospect all the information they need to make an informed decision. The more information you offer, within reason, the more trust and respect you will develop.

3) Call To Action: Give the reader a place to go and learn more, and an outlet for their newfound knowledge and expertise. Show them how to access your product, and give them the brand name.

4) Response: Offer the lead a way to contact you. This provides the best prospects with a way to develop the personal relationship they crave with you early on, and gives you an opportunity to weed out the most interested or least acceptable contacts.

Here’s a perfect example of a “Call to Action.” Check out Ann Sieg’s ebook, “The 7 Great Lies of Network Marketing,” where you will find more information concerning the truth about network marketing and how to develop real leads using cutting-edge, internet marketing techniques.

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