People do not read the newspaper, Google a keyword, or check out a website so they can look out the advertisements (unless they are a marketer checking out the competition).

They’re looking for information to feed their brains, and the majority of people won’t even glance at advertisements. In fact, the flashier the Melaleuca Company advertisements, the less likely it is that people are going to take it seriously, much less click on it or check out the product.

Advertisements are a nuisance people cope with to get to the stuff they really want.

How can you get attention without all the bells and whistles? Simple, get rid of all the bells and whistles. No flashy colors, fancy text, sounds, or videos.

What’s left?

Text.

Pure, simple, clean, text.

This is referred to as an “editorial advertisement.” The idea is to create materials that are formatted exactly like a typical article, and which contain useful, interesting information written by a skilled copywriter.

What attracts interest is accuracy, interesting facts, appropriate photos, correct grammar and punctuation (this adds legitimacy and is essential), and the proper use of formatting. Show them how they will get bang for their buck from your Melaleuca products.

The more effective your editorial advertisement, the more likely people are going to want to find out more. They’ll be interested because you’ve provided them with valuable, interesting, and useful information leading them to a solution (your product) that they can use to improve their lives.

Download a free copy of, “The 7 Great Lies of Network Marketing,” to learn more about effective and ineffective marketing techniques.

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