If you have ever signed up for a mailing list you’ve likely received a message sent by an autoresponder. An autoresponder does everything that you as a Melaleuca marketing executive don’t have time to do; it introduces new ideas, free information, and adds a personal touch to communications with your prospects and customers. Essentially enabling you to grow your Melaleuca business on auto-pilot!

Sure, there are some unscrupulous business owners who try to sell products by spamming people using autoresponders and email lists scraped from forums and social networks, but every business has their bottom dwellers.

A good autoresponder sequence, as your Melaleuca business will no doubt use, is one that takes the direct response leads you have generated with your successful website and provides them with valuable, additional information.

Do not, by any means, forget the word valuable.

Even if you someone has signed up for your Melaleuca related newsletter or for more free information about a particular Melaleuca home product, a message in their inbox, plastered with calls to buy your product and “Sign up Today!” will only prompt your prospect to delete it.

A good autoresponder message is supplemental.

You give your readers a little something to think about, something to remember you by.

Offer them information that might otherwise take them time or cost them money to acquire. Then, after they have read and absorbed your valuable insights, provide a subtle call to action, enticing them back to your site.

The pressure is minimal, the risk is low, and the reward is high.

A few autoresponder services/companies worth recommending are:

1) AWeber

2) Get Response

3) 1 Shopping Cart

So if you’ve got a Melaleuca related website that’s capturing leads and prospects on a daily basis, chances are you’ll need a way to automate your follow-up process with them. Look no further than using an autoresponder to fit this need.

For more FREE, no-nonsense, proven, and effective marketing techniques download Ann Sieg’s e-book called, “The 7 Great Lies of Network Marketing,” at the top of my blog. It will change the way you think about marketing the Melaleuca business opportunity and products! (for the better)

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