The idea behind franchise marketing is not new by any means.

Companies like Wendy’s, Taco Bell, and Burger King have reached every corner of the globe because they sell ownership rights of their companies to third party businesses who are both fans of the product and the business model.

Sound familiar?

Don’t think these companies have reached the pinnacle of the fast foot market because they have the best product. We all know of someone who could make a better taco than Taco Bell and a better burger than Burger King.

So what makes them so successful then?

It’s all in the marketing of their products!

In fact, there are probably a million different individuals who could make a better taco than Taco Bell, but that doesn’t matter! Success in our economy isn’t based solely (or even mostly) on product quality; it’s also based on your ability to get your product to the consumer and convince them to buy it.

The new brand of Melaleuca product franchising for “The Wellness Company” is done through the use of internet marketing tools that allows Melaleuca distributors to reach the largest possible market of potential customers.

Affiliate marketing, MLM, and plenty of other business models have found their fair share of massive success online by using tools such as MySpace, Squidoo, YouTube, Blogger, and Facebook because they allow them to target specific consumers and present their product from multiple angles.

And why do they work?

Because they position you as a Melaleuca expert to your customers and Melaleuca leads.

There are plenty of reasons why online marketing tactics are taking the place of the traditional hotel meetings and cold calling methods of MLM businesses everywhere. Learn more by reading Ann Sieg’s, “The 7 Great Lies of Network Marketing.” (available for free at the top of my blog) It provides seven solid reasons why you should ignore the “old methods” and focus on getting customers to come to you.

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