One of the most important proponents for a successful business in the network marketing industry is to let your prospects decide for themselves.

If you spoon-feed them everything, then they:

a) aren’t going to learn any critical thinking skills

b) are less likely to believe you then if they “discovered” the information for themselves

c) will never be able to contribute to improving existing concepts.

After all, if someone walks in already believing Melaleuca is a scam, then chances are you won’t be able to change their mind by overwhelming them with information pointing to the contrary.

Every person wants to feel as though they can make an informed, unbiased decision, so they know they aren’t just being hustled so you can make a quick buck. This concept is as old as time; we all want to feel intelligent; like we did the right thing. Buyer’s remorse for either the consumer or the prospect is something we strive to avoid when it comes to your Melaleuca business. It’s not about over-stimulating people to the brink, sell-sell-sell, and then get out as quick as a rabbit.

We’re talking about long-term business relationships and quality Melaleuca tree products here; there’s nothing to be ashamed of.

Why act like you are trying to hide something?

So, what’s the difference between making information accessible and shoving it down people’s throats?

A good start is creating a personal relationship with others. Know what they need, what they want, and how you can help them meet their goals in life, not just in business. Then you can provide them with information at a reasonable, consumable pace. If they want more, faster, chances are they’ll request it. Just keep an open line, keep the information coming, but don’t overwhelm.

For example; provide informational newsletters, emails, websites, or a few free samples of Melaleuca products; anything that is educational, but no flashy advertisements and no fake sales pitches.

Nothing drives your prospects away faster than quick-and-dirty promises of fast-and-free cash; people may want to believe this, but they know deep down in their hearts it just isn’t true.

You can be the breath of fresh air in a sea of overripe fish for the best and brightest prospects out there; you are not one of the dime-a-dozen network marketers, so why would you act like one? “The 7 Great Lies of Network Marketing” is a free e-book written by Ann Sieg (available at the top of my blog) chock full of more information that can help you differentiate yourself from the competition.

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