People don’t like being sold things. It’s only natural to resist something that’s trying to be crammed down your throat without your approval.

Distributors who sell Melaleuca products this way, are fighting a constant uphill battle against their customer trying to convince, persuade, and “hard sell” them into making a purchase.

Meanwhile, the defensive customer counter-strikes with objection after objection just trying to get the rabid distributor to shut up and leave him alone.

Sounds like a complete war zone doesn’t it?

If you decide to sell this way, you’ll need to use every hard-closing method in the book. “Overcoming objections,” the ABC’s of sales, “Always Be Closing.” Do a search on Google for closing techniques. There are literally dozens of different ways to close the deal with your customer.

But no one likes selling things this way, and I’m guessing you don’t either.

The situation I just described only happens when you approach and interrupt someone who doesn’t give a rip about the Melaleuca wellness products.

I’ve said this once and I’ll say it again.

You should only be dealing with people that have shown an interest in what you’re offering. People that you have attracted through your marketing, and who have actually given you permission to communicate your sales message to them. “Permission” is when your potential customer gives you their contact information. It could be their name, address, email address, or phone number.

Doing things this way means three very important things.

Your customer is interested and your offer is relevant.

Your customer is actually expecting to hear from you, they’re anticipating it.

Your sales message is very personal and specific to your customer.

But before I go any further, I want to cover how to get “permission.” Because your potential customer is not going to just give away their contact information without getting something in exchange. It has to be a fair trade, you scratch my back and I’ll scratch yours.

It all starts with your marketing as I mentioned before. Attract customers to you using online or offline marketing methods. Once this is done, offer them a big incentive to pay attention to what you’re trying to sell them.

This could be anything.

Entertainment

Information

Sweepstakes

Money

If you fail to offer them with enough incentive, they won’t give you permission (their contact information) to communicate your sales offer. So it’s critical the incentive you do offer, be top-notch!

This goes back to the whole idea of over-delivering and providing your customer’s with more “value” than anyone else. If you can give away what others are charging money for, you’re ahead of your competition. This is your chance to knock-their-socks-off with your free gift, so don’t mess it up!

If you succeed and they’re impressed, naturally your potential customer will be very interested in what you’re selling. And since you have their contact information, (in some form or another) you can constantly be educating, teaching, and providing them with free, high quality, valuable information about the Melaleuca home products. It could be info about Melaleuca tea tree oil, soap, shampoo, vitamins, or even Melaleuca renew lotion!

Does anyone remember “Hooked On Phonics?” I sure do. Unfortunately, their annoying radio ads will be forever engrained in my memory. Anyways, what made their company so successful was the fact that their radio commercials didn’t attempt to sell anything. Instead, they asked parents to call their toll free number, (I still remember it, 1-800-ABCDEFG) and request free information that would help their kids learn to read.

No sales pitch. No asking for money.

All they wanted was permission to send out their free gift. Something that would help the parent’s kids learn to read. Which ultimately led to millions of dollars in sales for their company.

I know these strategies are a little advanced, but I’m not sugarcoating anything. Start using this sales model and watch as your Melaleuca products fly off the shelf. This is how the fortune 500 companies market and sell things. If you need to, go back and re-read this post until you fully understand how the process works. Then open your eyes, and you’ll start seeing this model being used everywhere.

To find out how to put your Melaleuca business on the fast track download and read Ann Sieg’s free report at the top of my blog. In it she exposes 7 of the biggest lies being spread throughout the network marketing industry today. I know you’ll relate to some if not all of them:)

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