I was just scanning through some of Ian Lurie’s archived posts on his blog Conversation Marketing when I came across one that I wanted to relay onto you very quickly before the weekend.

In the post he talks about the importance of keeping your copy short, concise, and powerful. I think his tips are simple, yet important and very beneficial.

1) “Dump the passive voice”

2) “Get rid of meaningless words”

3) “Get rid of repeated words”

4) “Replace four words with one”

5) “Make sure it reads okay”

I know many Melaleuca distributors will be able to apply these 5 simple steps to improve their advertisments/copy. If you’re not advertising the Melaleuca business opportunity or any of the Melaleuca home products online, then we need to talk:)

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