Now I know I already touched on “direct response” and the importance of having good copywriting on your Melaleuca web site with my December 1st post, but I just ran across a post by Michel Fortin. (considered by many to be the #1 Internet copywriter in the world)

In his post “The Seven Deadly Sins of Website Copy,” Michel covers in great detail, the 7 things you must do to turn “serious browsers,” into “serious buyers!”

Now I know there are plenty of Melaleuca distributors out there who are always looking for high-quality, free advice on how they can sell more Melaleuca products.

In particular, distributors who operate their own web site or blog. (If you don’t have one of these for your business yet, “you’re missing the boat”)

Whatever the case, his post covers ALL of the foundational, core principles one must follow to generate more Melaleuca home product sales! It’s an absolute must read. I thought my “Five Commandments” post was good…Michel definitely tops it.

Here’s just a brief outline of the “7 deadly sins.”

1) Failure to make a connection with your ideal prospect.

2) Offering a boring, lackluster offer.

3) Failure to pile on “reasons wy” customers should buy…NOW!

4) Making an offer without injecting a sense of “scarcity.”

5) Making an offer without any social “proof.”

6) Not having a clear-cut, call to action.

7) All of these combined = not having good copy!

So the first thing I want you to do is read Michel’s post. Then read it a second time. Apply the principles taught to your Melaleuca business and web site. And to discover 7 other lies that are killing your chances at Melaleuca success download Ann Sieg’s FREE e-book at the top of my blog.

Folks, it’s all about high-quality, free information that will help you grow your Melaleuca home business!

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