December 31, 2007
Is Melaleuca A Good Business?
One of the most common questions I see being asked about Melaleuca today is: “Is Melaleuca a good business?” My answer is a resounding yes!…BUT you have to market it effectively, and treat it like a legitimate business. Meaning you can’t make a names list and prospect everyone you know and expect any kind of tangible results.
The best way to develop better and more prospects is to figure out who’s really interested. You can’t approach everybody and their brother on the street; you just become a public nuisance. Melaleuca product distribution works from the ground up: prospects begin as customers.
No fancy promises, just a solid product that people like. Everyone starts at this level; it’s where you learn the most about the products themselves, and can potentially develop your best product sales lines!
The best salespeople are those who are selling something they use themselves, and who show interest in sharing that product with others. Therefore, the more customers you have, and the more enthusiastic those customers are, the more valuable prospects you have. Cultivate these people, and give them everything they need or ask for. Most importantly, develop a personal relationship with your customers.
Encourage them to test the waters and “sell” their favorite Melaleuca tree products. You can do this through internet marketing; one effective technique is to publish a weekly (or monthy) newsletter full of articles and information about new products, your organization’s success, becoming a Melaleuca distributor, how to be successful in network marketing, ect. This sort of “soft” push will encourage those who are interested to show initiative and contact you for more information!
Although sales through word-of-mouth are extremely efficient, it is not necessarily the most effective method to recruit new associates. You’ve got to make the information available to your customers, so they know the opportunity is there for the taking.
What are the advantages?
How much time and money is needed to invest?
Be honest and forthright at all times.
People know when you are trying to “fleece them”, and they will immediately move on to another opportunity or forget network marketing altogether. Take your time, and do it right.
For starters, pick up a copy of Ann Sieg’s free e-book, “The 7 Great Lies of Network Marketing,” for more information on the essential truths of the network marketing industry.
I hope this new year is a successful one for you and your Melaleuca network marketing business!
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