December 1, 2007
How To Get MORE People To Buy Melaleuca. The Five Commandents You Must Follow!
I’d like to talk a little bit about “direct response” marketing. I’ve gone ahead and outlined a few points that I think are worthy of mention to you. You’ll want to apply them as soon as you can to your advertising and marketing efforts.
In doing so, you’ll attract customers who’ll be chomping at the bit to buy Melaleuca!
Keep in mind, the tactics I’m about to reveal are probably not taught by mlm Melaleuca and are rarely used in network marketing and mlm. Which gives anyone using them a tremendous edge over everyone else in the industry.
Point #1 - When doing any kind of advertising or marketing for your Melaleuca home based business follow the five commandments of direct response marketing.
1. Grab attention with a heart-stopping, jaw-dropping, what-did-that-say? headline.
2. Push emotional hot buttons. Bring up topics that will get your prospects/customers interested and fired up about what you’re offering.
3. Tell an interesting, realistic, and easy-to-read story that’s related to your offer. People love hearing stories, and doing this creates a reason for them to continue reading.
4. Give a nice incentive for immediate action. Create a sense of urgency! Your prospect’s spouse is calling them to dinner, are they going to fill out your order form first?
5. Ask for action. Tell them exactly what you want them to do, and make it easy for them to do this!
Point #2 - Advertising that doesn’t look like advertising will get read, while advertising that looks like advertising won’t!
This is exactly why your Melaleuca marketing material (brochures, websites, etc.) that looks like generic advertising is completely useless! It doesn’t immediately grab your customer/prospect’s attention and push their emotional hot buttons. Instead, it looks like a piece of advertising, and pieces of advertising don’t get read.
Point #3 – Make it a pre-school easy for your customer/prospect to respond to your advertisement.
Your headline has done it’s job, your story and offer has touched on every emotional hot button possible, your incentive has given your customer/prospect more than enough reason to take action now! Which is exactly what you want. Don’t make them jump through any flaming hoops. Make it as easy as possible for them to do what you want.
Point #4 – What’s in it for me? The most important question you can address in your marketing.
Everyone is selfish, it’s human nature. They could care less about you and your offer. Whenever your customer/prospect is reading your pitch, this is what they’re thinking, “What’s in it for me?” Address this question successfully with a realistic and genuine response, and you’ll be sure to generate some interest in your offer.
Point #5 – Good marketing equals abundant sales.
If you’re having trouble selling Melaleuca cleaning products, or any Melaleuca home products for that matter, it’s because your marketing needs improvment! Trying to sell unqualified customers/prospects things that they have no interest in is an uphill battle. Make the right emotional connection with a qualified customer/prospect, educate them and make ‘em think it was their idea, and they’ll buy from you without you even asking.
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